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Industry Guide

If you’re entering the coffee business for the first time, or you’ve decided to begin buying and roasting green beans, there is a lot to know. Bennetts has been connecting with people for a century and this heritage has given us a unique insight into how to successfully run a coffee business.

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Once you have calculated your budget for this investment, make sure you revisit your initial goal to set up a new production facility and ask yourself whether it makes sense to undertake this investment.

SETTING UP A ROASTING FACILITY

Before deciding to invest in a roasting and production facility, you will need to answer a number of questions about which direction you want your business to be headed in and how you’re going to get there.

Here Bennetts provides you with a list of these questions and your answers should help you identify what equipment and facilities you will need to meet your business goals.

Business Decisions

What are the financial goals of your business plan?

  • Expenditure
  • Revenue target
  • Profit targets
  • Total of investment
  • Likely return

Your revenue goals will help you calculate your budget for investing in a production plant. In terms of sales what are your targets for: 

  • 12 months
  • 2 years
  • 5 years

What is your overall business strategy?

  • Position in market place?
  • Business strategy to meet targets?
  • Is investing in facilities the best option?

Operational Decisions

What type of roasted product do you intend to market?

  • Whole bean
  • Ground coffee
  • Flavoured coffee
  • Combination of these coffees?

How much product will you need to process to meet sales targets?

  • How many kilos will you be roasting?
  • Volume of green beans required
  • Warehouse space needed
  • Delivering roasted coffee every day, one day per week or intermittently
  • Storage space for roasted product

What plant will I need to produce this level of roasted product?

  • Roaster capacity
  • Afterburner
  • Conveyer
  • Storage
  • Service and support
  • Installation
  • Maintenance
  • Downtime
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