|
About H.A. Bennett & Sons
|
|
Taste
starts with the bean
|
|
HAB imports and distributes high quality green coffee to Australian based roasters, we can accept orders from one bag up to container lots. HAB works directly with coffee producers and exporters at origin to provide the finest selection of green coffee and tea. By having associates at the main coffee and tea producing areas, HAB has access to the latest market information and news. This information is collated weekly and gives HAB an insight into current market conditions, trends and events. Our commitment to quality begins when the beans are harvested and continues through to our clients. The Price of Quality When the coffee market experiences volatility, we are continually asked about prices and quality. Over the years, it has become clear that even though prices fluctuate and market timing can sometimes be an ally, the real business we are in is not beating the 'C' but finding the very best coffees in the world for appreciative consumers. Whether the market is high or low, there is almost always a cheaper alternative available, "cheaper" is almost always a pejorative term and reflects the sacrifice of quality on the alter of cost. Those who stand out in Specialty Coffee over time, do so by cultivating quality in the cup. The niche where only the best is acceptable is a much harder one to displace than that which seeks only price, for it takes more knowledge and care to produce and deliver the best than it does to find the least common denominator. Specialty Coffee came into being, after all, when the large roasters in the United States discarded their legacy, and began worshipping the "ordinary" instead of the excellent. Specialty Coffee will maintain its lofty perch only as long as we remember what it is that makes Specialty Coffee the business and passion that it is today.
|
|
|